close up of linkedin page on smartphone screen

What Small Business Users Need to Know About LinkedIn in 2024

As a small business owner (or someone that works in a small business), it’s likely that LinkedIn is one of – if not the only – social media platform you use for business purposes.  But for the time you spend there to be effective, you really need to know 2 things: In this post, we’re going to have a look at the latter, exploring the key things that you need to know about “how to do LinkedIn”, based on the most recent insights available on how the platform’s algorithm works*. In particular, we’re going to look at: *As with all social platforms, the algorithm and user interface (UI) are constantly changing, so although the information, screengrabs and recommendations are correct at the time of writing (February 2024), they are subject to change. Post format matters There are lots of different ways that you can share – or post – on LinkedIn, and it’s important that you understand the differences, and when to use each of them to greatest effect. Unless you’re a confident content creator, it’s likely that you’ll mostly use Text + Image or Text-only posts, but there are occasions when you might find it useful to try something… Read More »What Small Business Users Need to Know About LinkedIn in 2024